Google排名规则调整 (非官方)

2010-12-20 09:37 稿源:semthinking.com  1条评论

最近看到的一则关于Google排名规则调整的新闻(非官方),大体说法是Google最近调整了算法,给予了相关内容里的链接(in-content links)更高的权重,而那些锚文字周围没有任何内容的链接,这种链接的作用被进一步削弱。这里摘录一下几篇文章的说法,拿出来一起讨论一下。

首先,

There has been some rumours flying around the SEO scene about Google adding even more value to links within content and devaluing links that are not within content even more in a recent algorithm update.

这里说的是“rumours”,未经任何官方证实,是一些做英文seo的根据自己的经历所推断出的结论。

然后,

For years Google has placed a lower priority of links found in the “gutters” and footers of sites. Even though they have said they can detect paid links and not count them, we know by testing that isn’t true.

We also know through testing that links found in the gutters and footers were given less value than links found in the content of the page.

Even with the devaluation, if you bought enough links, this was overcome.

This has all changed recently.

简单来说,这么些年来的Google排名算法里,Google一直在降低footer链接,sidebar链接,Blogroll链接等这些没什么相关性内容做支撑的链接的权重。虽然这类链接权重不高,不过只要你数量上去了,还是能有质变。但是现在,这种情况有所变化了。

同时

Google just did a major shift and they are counting links in the content higher than ever.

这里再一次强调肯定了,经过这次的变化,Google给予相关内容链接以更高的权重。

如果这些说法靠谱,这次真的有这种算法调整,那么对我们来说意味着什么?

1、博客评论权重越来越低

2、目录链接权重越来越低

3、xrumer等profile链接权重越来越低

4、付费链接/友情链接/footer等此类链接权重越来越低

注:越来越低不等于完全没用。

最后,不管这个rumour是否属实,有些东西是我们几乎可以肯定的 – 有相关内容的锚文字链接(in-content links),这种链接一定是高质量的链接,这种外链的权重,只会越来越高。

VIA:affiliateradio theme-zoom

文章来源:http://semthinking.com/general/1128

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